I have a background in journalism and production with experience across both print and digital media, having held editorial roles at National Geographic, Consumer Reports, Discovery Channel, Men’s Fitness, FHM, and Runner’s World.
My skill set includes daily content creation, feature writing and editing, photo editing, content strategy, and newsletter curation. I’m highly proficient in content management systems (CMS), SEO optimization, and editorial calendar development, with a focus on building audience engagement through data-driven storytelling and multi-platform publishing.
Specialties:
- Digital content strategy
- SEO/SEM
- Audience development and engagement strategy
- Newsletter growth and retention tactics
- Content performance analytics
- Headline and metadata optimization
- A/B testing and content experimentation
- Cross-platform promotion (social, search, syndication)
- Collaborating with product/design teams to optimize UX
- AI-assisted content ideation and workflow tools